The data speak for themselves! A recent survey on Made in Italy agri-food trends carried out by Assocamere Estero, which involved 550 food & wine influencers from the United States, Mexico and Canada and reported in Sole24ore, showed how gorgonzola takes pride of place as the most popular Italian gastronomic product, together with buffalo mozzarella and pasta. The survey underlines how it is millennials armed with their smartphones who dictate the rules of the market, therefore influencing trends and guiding consumption.

The picture is clear, the agri-food sector is not immune to the social factor. The excellence of Italian heritage products linked to territories and tradition becomes a storytelling conveyed by influencers from all over the world. This sign of change will lead more and more Italian food companies to devise innovative strategies to convey purchases in emerging markets, preferring digital and social channels.

Igor Gorgonzola has been believing and investing in the potential of digital technology for years as a tool to tell how Gorgonzola cheese is made and its extraordinary versatility at the table and in the kitchen, also through influencer marketing activations.

Being able to integrate the different online and offline platforms in a harmonious way, actively involving users and conveying Made in Italy excellence in the world: this is the real challenge of tomorrow’s Italian food marketing!

Source: Il Sole24Ore