Igor Gorgonzola won a prestigious award at the 2024 Cheese & Consumption Awards, at Cibus in Parma 2024, winning the award in the “Best New Media Campaign” category. The company, which has always been committed to digital growth and innovation, has once again demonstrated its excellence in the world of food and online marketing.

The winning campaign, conceived and implemented by Igor Gorgonzola in the period from October 2023 to the Christmas period, aroused great interest and involvement thanks to the collaboration with renowned chefs and food influencers. Among the protagonists of the campaign are prominent names such as Daniele Rossi Chef, Chef Bruno Barbieri, Benedetta Parodi and Roberto Valbuzzi Chef, who shared 16 videos and recipes based on Gorgonzola Igor with their large audience.

With a combined fan base of over 11 million followers, the influencers involved contributed significantly to the success of the campaign, generating over 32 million views overall. In particular, the video recipe of “pumpkin gnocchi with Gorgonzola Igor fondue” by chef Daniele Rossi has achieved an extraordinary result, going viral on Instagram and recording over 13 million views in just 30 days.

This prestigious award confirms Igor Gorgonzola’s constant commitment to offering quality and engaging content through digital channels, confirming its ability to innovate and surprise the audience of enthusiasts and gourmets.