On Thursday 2 September, the award ceremony of the 13th edition of the
Tespi Awards 2021 organized by Tespi
Mediagroup took place at the Plenary Hall of Cibus in Parma.
The excellence awards were awarded at the event to enhance the commitment of companies in the sector that have distinguished themselves in the design and implementation of
marketing and communication activities, carried out in the calendar year 2020.
Igor Gorgonzola was awarded by a jury composed of 101 buyers from different sectors
belonging to the main large-scale retail chains, winning the award for the Best
New Media Campaign.
During 2020, IGOR Gorgonzola invested heavily in Social Media to always be
close to consumers’ lives and attentive to their new needs. In the first half of the year, an Influencer Marketing campaign aimed at sportsmen was created with Cristina Chirichella, captain of IgorVolley Novara, who sees Gorgonzola Igor as the protagonist on her Instagram profile. In the second half of 2020, Igor has also decided to land on the social networks of the main foreign countries in Europe, where Igor Gorgonzola is loved and appreciated: Germany, France, Spain, where content and recipes designed specifically for each country are constantly published.
A further success for Igor Gorgonzola, who sees his commitment to digital marketing rewarded.