On Wednesday 4 May, the award ceremony of the Tespi Awards 2022 organized by Tespi Mediagroup took place at the Plenary Hall of Cibus in Parma.
The excellence awards were awarded at the event to enhance the commitment of companies in the sector that have distinguished themselves in the design and implementation of marketing and communication activities, carried out in the year 2021.
Igor Gorgonzola was awarded by a jury composed of 101 buyers from different sectors belonging to the main large-scale retail chains, winning the prize for the Best New Media Campaign thanks to the influencer marketing activity “The Influencers of Taste”.
The project saw a collaboration from January to April 2021 of the Igor brand with four Influencers in the production of lots of fun social content, to tell the world of Igor Gorgonzola and prepare unmissable recipes: Sonia Peronaci, cook and famous food blogger, Antonio Colasanto, finalist of MasterChef Italia 10, Cristina Chirichella, volleyball champion and captain of Igor Volley and Emanuele Ferrari, a very young digital creator, super passionate about Gorgonzola.
Thanks to Sonia, Cristina, Emi and Antonio for the beautiful and tasty collaboration and to Tespi for the recognition!